[vc_row][vc_column][vc_custom_heading text="Business benefits of having a registered trademark."][us_separator size="small"][vc_column_text]Trademarks are distinctive signs that allow products or services to be differentiated in the market, they grant distinctiveness, recognition, positioning and they are placed in the mind of the consumer when choosing a certain product or service. But, in addition, they give it added value in the market. Do you know why? a. It allows you to position yourself in the market. b. It obtains recognition from the consuming public. c. If your trademark is already positioned, protected and recognized, it allows you to use it for other new products or services, expanding the reach of your company. d. Trademarks are movable assets that can be security interests for bank loans. e. It allows you to attract national and international investment, since trademark registration gives additional value to the products or services protected by it. At the market level, it has also been determined that the higher the real value of a brand (which often exceeds its book value), the greater its asset value and, consequently, the lower its debt ratio. Last but not least, the market value of a brand is measured by the perception of product quality and the connections the brand creates in the market (loyalty, fidelity, and brand attachment). In short, brand protection, registration, and positioning allow a company to generate not only market recognition, but also investment capacity and safeguard the rights protected by the brand.
For more information, please do not hesitate to contact us by writing to: gmiranda@lexincorp.com
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