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April 26: WORLD INTELLECTUAL PROPERTY DAY
[/vc_column_text][us_separator][vc_column_text]Every year, World Intellectual Property Day is celebrated. This year, we celebrate Intellectual Property and SMEs. When it comes to a new business, categorized as a small and medium-sized enterprise (SME), it is important to ask whether the necessary investment has been made to protect it in terms of Intellectual Property. Some of the most important activities of an SME, such as its promotion and marketing, are carried out through external signs, such as trademarks, logos, and other intellectual property elements that constitute intangible assets that must be protected. These assets allow the company to gain market recognition, increase sales, and generate consumer loyalty. Brand protection acquires significant value over time, often exceeding its book value. This way, you will increase your assets and reduce your debt ratio. If an SME were looking for investors, having relevant and properly registered brands in the market represents a great attraction for those who can provide capital. Brand protection, then, becomes a very valuable asset for the company. The registration and protection of trademarks, whether at the personal or corporate level, allows for direct protection, not only of the products or services protected by them, but also recognition at the commercial and business level. The relationship between intellectual property and SMEs is undeniable. Without protection at the level of distinctive signs (brands, slogans, patents, trade names), the company may lose value and fail to receive significant income from these intangible assets.
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[/vc_column_text][us_person image=”7657″ name=”Gabriela Miranda” role=”Asociada” link=”url:http%3A%2F%2Flexincorp.com%2Fequipo_costarica%2Fgabriela-urbina%2F|title:Gabriela%20Urbina||” layout=”cards” img_size=”full”][/us_person][/vc_column][/vc_row]
